A recent article in Harvard Business Review describing myths
around strategy execution and failure modes1 struck me as
particularly relevant to my coaching and consulting in "operationalizing
strategy" and, more precisely, designing and analyzing systems of work and
execution.
And so I found it useful to summarize the ideas presented in
the article in my own words and then relate them to the aspects of operations
that receive my focus and inquiry; in essence, using the content to bring
visibility and clarity to my own latent points-of-view in how each of these
areas impact systems I work with.
I will address each one in turn as a series of posts,
starting with this one about Aligning Execution, then moving through the
others: Sticking to the Execution Plan, Communicating Strategy for Execution,
Performance-Driven Execution, and Top-Down Execution.
Aligning Execution
Too often alignment is used as the singular dimension for
improving execution – all we need to do is implement or improve alignment and all
the pieces will then fall in place.
In actuality, cross-functional commitment is more often the
source of the most challenging issues in complex organizations. Even when alignment
is clear, explicit, and even defensible within a group or unit, the problems
arise when execution relies on cross-boundary collaboration. Some typical
situations and behaviors I’ve observed include:
- Ignoring cross-boundary needs or issues – “we don’t talk
about that…”
- Identifying cross-boundary needs or issues with passivity –
“yeah, but they didn’t respond to our needs…”
- Turning cross-boundary needs or issues into divisive
flash points - “we’ll steal what we need if we have to”
The most common challenge I encounter is when organizational
strategy is decomposed into objectives requiring collaboration across
boundaries, yet are rewarded and measured within each distinct unit. In this
case, alignment, per se, is not the problem; it is the decomposition of
strategy and rewards along organizational boundaries, increasing the friction
introduced by these boundaries.
What Would Attract my Interest?
- Can lateral, integrative, collaboration systems even be
articulated within the organization? Are they formal (part of the explicit
organizational system) or informal (dependent on interpersonal relationships
alone)?
- While lateral competencies do not have to be formal, the
more friction created by structural divisions, the more design is required to
effect such integration.
- Structures that introduce boundaries are also most often
reinforced by parallel incentive systems and no informal system of
collaboration will be able to counteract that force – and few formal systems
may either.
- How often are cross-functional commitments identified? How
often are cross-functional commitments met?
- Obvious measures are the outcomes themselves.
- How are cross-boundary commitments met (willpower,
directives, collaboration)?
- It is also important to understand the motivation and type
of energy behind how commitments are met.
- What incentives are in place for collaboration behaviors?
- Whether there is a direct causal relationship or an indirect
influential with incentives and shared goals tied to rewards, these must be
part of the analysis.
- Sometimes I believe with a bit more focus and effort, an
organization can actually re-design incentives not just for enabling
collaborative behavior, but appropriately designing shared outcomes that
naturally drive such behaviors.
"Operationalizing strategy" is a complex, multi-dimension
activity that requires a systems thinking perspective focused on the motivation
that drives particular behaviors and identifying the most impactful levers.
While strategic alignment is a legitimate concern to
investigate, my experiences indicate that it is less often about true
misalignment and more often about the ancillary systems of communication and
collaboration, which provide the channels for alignment, that require the most
attention.
That said, this exercise has provided me with the
opportunity to make my own POVs explicit and identify aspects of this challenge
that I have overlooked or taken for granted in my own coaching and consulting –
even very recently. Learning is never-ending and I appreciate the opportunities
to become aware of my own blind spots.
1.
Sull, Donald, Homkes, Rebecca, & Sull,
Charles. (2015, March). Why Strategy Execution Unravels – and What to Do About
It. Harvard Business Review, 58-66.